Zuustento - Biotech
We worked with Zuustento, a Mexican start-up, to strengthen its presence within the biotechnology sector, in collaboration with Ascenda.
Our challenge was to create coherent, responsible communication that resonates with its communities in Querétaro and opens doors globally.
We redesigned and delivered a brand MVP that brings together the Zuue ecosystem, from insect-based nutrition to longevity research. Looking at the market and how customers perceived the brand helped us create a clearer direction aligned to its audience.
As a result, the new identity is built around the brand name, which becomes the foundation for a modular visual system. Its letters can be recombined into different configurations, reflecting its Otomí roots and its focus on improving quality of life through science.
Zuustento was nominated among the top 100 most inspiring startups in Mexico.
Market Research
Brand MVP
Architecture B2B / B2C
Storytelling
Social Media Strategy
Zuustento was born from the combination of science, innovation, and know-how. Its goal is to deliver solutions that support prevention, longevity, and human well-being. This project became the guideline for its brand architecture, which is aligned with the continuous improvement of human evolution.