Monto
We built the brand concept to ignite a new, electric way of moving through the city that is more fun, fast, and effortless.
Designed for Medellín’s dynamic mountain terrain, it offers a smarter alternative to long hours in traffic, bringing freedom and energy back to urban commuting.
Brand Strategy
Visual
image
User Experience
Fundraising
Campaign
Social Media B2C
Digital Marketing
Free Mobility.
Monto presents the vision of a brand that aims to redefine urban mobility through freedom and sustainability.
Together with Monto, we mapped the full user journey to uncover real motivations, habits, and barriers to adoption. Through testing and iteration, we refined every touchpoint from brand identity to product experience, ensuring it felt intuitive, aspirational, and aligned with the city’s vibrant spirit.