Sustainable City - Electric and hybrid buses
We contributed to the effective integration of commuting transportation in Colombia and supported the marketing and communication plan to ensure the successful implementation of urban mobility solutions. Our work helped improve a better air quality conditions in the principal cities.
As a result, we tested the first hybrid bus in partnership with Creatti, Siemens, and Higer for the Metroplus routes in Medellín, as well as the first electric bus pilot with MIO in Cali, creating a new plan that encouraged a transformation of the transportation ecosystem.
Creatti Labs is a pioneering company in the development of sustainable transportation solutions, known for creating the first electric bus in Colombia.
To help the commuters understand the transition from diesel to electric buses, we designed a distinctive color scheme for MIO’s bus line and created engaging interior communications.
We used simple and clear facts to highlight the environmental benefits to reflect how electric buses reduce emissions and contribute to a sustainable city transition.
This campaign made electric transportation tangible and inspiring, demonstrating the feasibility of 80 passenger less emissions bus and encouraging the adoption of renewable technologies across the country.